Privacy Policy

Last updated: November 2025

Your privacy matters to me. This Privacy Policy explains how I, Marie Ekerholm, collect, use, and protect your personal information when you visit my website, contact me, or take part in my workshops, coaching, or events.
By using this website, you agree to the terms outlined here.

1. Who I am

I am a sole trader based in Oxfordshire, UK.
Trading name: Marie Ekerholm
Email: marie.ekerholm@gmail.com
Address: Virtual office, Oxfordshire, United Kingdom

For the purposes of data protection law (including the UK GDPR), I am the data controller responsible for the personal data collected through this website.

2. What information I collect

I only collect the information I need to provide you with a professional service and to stay in touch by consent. This may include:

Contact details: your name, email address, phone number (when provided)
Booking information: dates, preferences, and any relevant notes for workshops or coaching
Payment details: processed securely via Stripe (I do not store card details)
Website usage data: such as pages visited, time spent on site, and browser type (via Google Analytics)
Scheduling information: if you book through Calendly, your name, email, and chosen timeslot

I do not collect any sensitive personal data unless it is voluntarily shared by you for the purpose of coaching or workshop facilitation.

3. How I use your information

I use your personal information to:

Respond to your enquiries and provide requested information
Manage bookings and deliver coaching or workshops
Process payments and issue invoices or receipts
Send updates or newsletters (only if you’ve opted in)
Improve website performance and visitor experience
Comply with legal or financial obligations

I will never sell, rent, or share your personal data for marketing purposes.

4. Lawful basis for processing

Under data protection law, I rely on the following lawful bases:

Consent: when you sign up for updates or request information
Contract: when you book a service or make a payment
Legal obligation: for record keeping or tax compliance
Legitimate interest: to maintain and improve my website and services

5. How your data is stored and protected

Your data is stored securely using encrypted and password-protected systems.
I use reputable third-party providers who comply with GDPR, including:

Wix – for website hosting and contact forms
Stripe – for payment processing
Google Analytics – for anonymised website statistics
Calendly – for scheduling meetings and sessions

All these services have their own privacy and data protection policies, which align with UK and EU GDPR standards.

6. How long I keep your data

I only keep your data for as long as necessary:

Enquiries: up to 12 months
Clients and bookings: up to 7 years (for tax and record-keeping purposes)
Mailing list subscribers: until you unsubscribe (you can do so at any time)

7. Your rights

You have the right to:

Access a copy of the personal data I hold about you
Request correction or deletion of your data
Withdraw consent at any time
Object to or restrict certain processing
Lodge a complaint with the UK Information Commissioner’s Office (ICO): www.ico.org.uk

If you’d like to exercise any of these rights, please email me at marie.ekerholm@gmail.com.

8. Cookies

This website uses cookies to enhance your browsing experience and to collect anonymous analytics data.
When you visit the site, a cookie banner will ask for your consent to store cookies on your device.
You can adjust or withdraw your consent at any time through your browser settings.

9. Updates to this policy

This policy may be updated from time to time to reflect legal or operational changes.
The latest version will always be posted on this page, with the date of revision shown above.

10. Contact

If you have any questions or concerns about this Privacy Policy or how your data is handled, please contact:

Marie Ekerholm
📧 marie.ekerholm@gmail.com
📍 Virtual office, Oxfordshire, United Kingdom